The advertising characters of the 1970s and 1980s were the best!
“They're gr-r-reat!" - Tony the Tiger for Frosted Flakes
I am a total geek, so as you can guess, I have always been infatuated with advertising characters. Why would a company not use cute cartoon characters for their commercials? And in my opinion, the best mascots came from the 70s and 80s. Back then, there were commercial characters everywhere, from cereal mascots to cigarette advertising mascots.
What is Amigurumi?
So, what is amigurumi? Amigurumi is a fancy word for crocheted stuffed dolls. The name comes from a combination of two Japanese words: “ami” and “nuigurumi”. These dolls can be made in any size. And if you do not know how to crochet, some patterns use knitting techniques instead.
Below are 26 of the best amigurumi advertising character patterns I could find. I hope there is a pattern you will want to complete. I know there are countless product mascots I want to start. I just need to find the time. I swear I need to set at least one day a week aside just to craft. But I guess that is the dream of many crafters.
26 Amigurumi Advertising Character Patterns
1. JUICE GUY - KOOL-AID MAN CROCHET PATTERN
Oh Yea! If you grew up in the 70s and 80s, you couldn’t get away from the Kool-Aid Man. He was everywhere! And he was/is awesome. I remember friends have the Kool-Aid Man pitcher and cups. I wanted a set so bad. Maybe I should be on the lookout for one.
This amigurumi crochet pattern contains detailed instructions and tons of photos to help you create the destructive advertising icon. You will also receive information on how to read the pattern and use the same techniques as the artist.
2. NUTS ABOUT DEEZ NUTS FAN ART - CROCHET PATTERNS ONLY
This amigurumi crochet pattern includes both peanut food characters.
3. CAPT. CRUNCH A CROCHET PATTERN BY ERIN SCULL
Cap’n Crunch has been bringing adventure to the breakfast table since 1963. And he is still one of the most recognized cereal mascots today.
The Captain Crunch PDF pattern includes written instructions and photos. It is an intermediate level crochet pattern. The completed Cap’n Crunch doll will measure approximately 15" tall.
4. SCRUBBING BUBBLE
Who didn’t love the Scrubbing Bubbles brand mascots? I know I would love if they would come to my house and clean my bathroom for me. To dream!
Are you looking for a free amigurumi crochet pattern? This one would be fun to make. And not to mention it is so cute. Make one or more of these Scrubbing Bubble advertising characters to place in your bathroom or give away as gifts.
5. CROCHET NERDS CANDY MASCOT PDF PATTERN: DIGITAL FILE
As a child, I was drawn to the colorful Nerds candy mascots. And I must admit, I still think they are so cute! How could such a simple food cartoon character design be so perfect? And the advertising worked because all the kids wanted a box of flavorful, colorful Nerds candy.
This amigurumi crochet pattern includes lots of photos to help you create these adorable little Nerds candy mascots. The pattern was designed for anyone that has a basic understanding of simple crochet. The finished candy pieces stand roughly 6 inches tall. They would make great stocking stuffers or Easter basket stuffers.
6. CLOWN AMIGURUMI CROCHET PATTERN, RONALD MCDONALD (ENGLISH PDF FILE ONLY, THIS IS NOT THE FINISHED DOLL)
This fast food mascots clown is bright and colorful. Completed, the advertising character will stand approximately 9-10 inches tall
7. CROCHET DOLL AMIGURUMI PATTERN / PDF PATTERN
How cute is this Colonel Sanders amigurumi doll? He would make a great addition to any advertising characters collection.
To make this KFC restaurant mascots advertising icon, you will need intermediate crochet knowledge. The finished Colonel Sanders doll will measure approximately 8.5 inches tall if crocheted with a 2.75 mm hook.
8. HOW TO CROCHET HAMBURGER HELPER – HANDY
Here is another free amigurumi advertising character pattern. He was another fun character that was prevalent in the 70s and 80s. Lefty the Hamburger Helper Hand was always there to help with dinner.
To make this four fingered advertising food mascot you will need white and red worsted weight yarn, black embroidery floss, 9 mm safety eyes, and red and black felt.
9. TOUCAN SAM A CROCHET PATTERN BY ERIN SCULL
Here is one of my favorite cereal mascots from my childhood. Toucan Sam was so fun and colorful. He would draw me into that Fruit Loops box every time we went down the cereal aisle. We even had a Toucan Sam magnet on our refrigerator.
This amigurumi advertising character measures an impressive 16 inches tall when complete. The intermediate level crochet pattern has 18 pages of instructions with photos.
10. THIEF CROCHET PATTERN, MCDONALDS, HAMBURGLAR, RONALD MCDONALD (ENGLISH PDF FILE ONLY, THIS IS NOT THE FINISHED DOLL)
Back in the day, McDonald’s had some of the best fast food advertisements. There were so many McDonald’s Advertising Characters. My favorite was the Chicken McNuggets. But the Hamburglar was pretty cool too. And everyone loves a villain, right?
The fast food thief would make a great partner with the Ronald McDonald Amigurumi pattern listed above. Completed, the Hamburglar will stand approximately 10 inches tall, if using worsted weight yarn.
11. PILLSBURY DOUGHBOY
Everyone knows the squishy Pillsbury Doughboy advertising icon. But did you know he had a whole family? I’m only lucky enough to own the rubber Pillsbury Doughboy. If I ever see any of the other figures (at a reasonable price) I will snatch them up.
You can make your own little Pillsbury Doughboy plush doll with this free amigurumi crochet pattern. Once you get him done, you know you will want to poke him in the belly.
12. VINCENT THE POLAR BEAR CROCHET PATTERN
One of the most popular Coca Cola company mascots was the polar bear. Kids, as well as adults, fell in love with the animal. And it was the perfect advertising gimmick during the holiday season. Christmas and polar bears just go together.
This amigurumi crochet pattern was inspired by the Coke mascot. The pattern works up fast and is good for a beginner with basic knowledge of amigurumi crochet.
13. CROCHET DOLL AMIGURUMI PATTERN / PDF PATTERN
This little crochet doll was inspired by the Wendy’s fast food mascot. This advertising character was named after Dave Thomas’s daughter Melinda, who was nicknamed Wendy. And the mascot is a cartoon character of her, too.
Completed, Wendy will measure about 8.5 inches tall when made with a 2.75 mm crochet hook. It is an intermediate level amigurumi crochet pattern.
14. TRICKS THE RABBIT A CROCHET PATTERN BY ERIN SCULL
The Trix Rabbit was another fun advertising character. The Silly Rabbit was never allowed to have any Trix cereal. And the children always let him know this by telling him, “Silly rabbit, Trix are for kids!”
But many people believed the tricky rabbit should be able to have some tasty cereal. On two separate occasions, the company held a mail-in contest where people got to vote if the rabbit could eat some cereal. Both contests ended with an overwhelming yes vote.
The Trix Rabbit pattern has photos and written instructions. It is an intermediate level pattern. Completed, the Trix Rabbit is approximately 25" tall (with his ears).
15. MICHELIN MAN AMIGURUMI
The only reason children ever wanted to go to the tire store was to see the Michelin Man. What kid didn’t want to walk out with one of these brand mascots?
This Michelin Man free amigurumi crochet pattern is easy to make. However, there is a lot of increasing and decreasing.
16. THE STONEAGE FAMILY PDF PATTERN (PDF ONLY, NO RETURNS)
Parents were able to get their children to take their vitamins thanks to the clever marketing of Flintstones Vitamins. In my opinion, they should market adult vitamins too. What adult wouldn’t want to pull out a bottle of vitamins that pictured the advertising character Fred Flintstone?
The Flintstones are also cereal mascots. And my favorite is Fruity Pebbles. Back in the day, many cereal companies had “premiums” aka toys in the boxes. And Pebbles cereal has a set of erasers. Of course, there was only one eraser per box. So, you had to buy a bunch of boxes to make a set. I got lucky and completed the 3 Flintstones characters set with 3 boxes. And since I collect erasers, I still have them.
This PDF pattern includes Fred Flintstone, Wilma, and Pebbles. They are all made using basic crochet stitches.
17. CROCHET DOLL AMIGURUMI PATTERN / PDF PATTERN
One of the creepiest fast food mascots is the Burger King advertising character. Some of the cartoon characters were kind of cute. But the live action King was downright creepy! Who would have ever thought that would be a good advertising idea?
Unlike the live action “The King” mascot, this amigurumi doll is really cute. When I look at him, I do not get the feeling he is going to kill me. This is an intermediate level amigurumi crochet pattern. Completed with a 2.75 mm hook, the King will measure approximately 8.5 inches tall.
18. FREE CROCHET PEANUT M&M DOLL INSPIRED PATTERN
Check out this free amigurumi crochet pattern from Connie’s Spot. It was inspired by my favorite M&M character, Yellow. This peanut M&M would make the ideal Easter basket stuffer.
19. CROCHET PATTERN ONLY, CROCHET M&M PATTERN AMIGURUMI CROCHET PATTERN CUTE CANDY PATTERN SMALL RED AND GREEN CROCHET DOWNLOADABLE PATTERN
Here is another M&M amigurumi crochet pattern. You can use this pattern to make all the M&M characters except the peanuts.
The pattern is recommended for beginner/intermediate level crocheters. The only stitches used in this pattern are single crochet, chain, and slip stitch. After crocheting the body of the M&M candy mascots, the felt pieces are applied. These completed M&M characters measure about 5 inches across.
20. CHEEZY CHEETAH A CROCHET PATTERN BY ERIN SCULL
Who could forget this cool cat advertising mascot, Chester Cheetah? He is the advertising character for Frito-Lay’s Cheetos brand snacks. This dude is so smooth.
The PDF pattern has photos and written instructions. You will need to have intermediate crochet skills to make this Cheetos loving Cheetah. The final Cheezy Chester Cheetah doll is approximately 18" tall.
21. FRANKEN BERRY – FREE CROCHET PATTERN
Here is another free amigurumi crochet pattern. This one is amazing! With this amigurumi crochet pattern, you will be able to make the one and only Franken Berry Monster Cereal Mascot.
The entire Franken Berry project is worked in the round. You will need to know single crochet, chain, fasten off, slip stitch, increase, decrease, and back loops only.
22. MICKEY MOUSE 35 INCHES - PDF AMIGURUMI CROCHET PATTERN
We all know and love Mickey Mouse the Walt Disney mascot. And I think many people would agree that this cartoon character is one of the best mascots ever. Seriously! Who hasn’t heard of Mickey Mouse?
The Mickey Mouse crochet pattern is 24 pages long and has 77 photos. When complete, the Mickey Mouse doll will measure approximately 10 inches tall (with ears).
23. PDF CROCHET PATTERN: SLINKY DOG CROCHET PATTERN | TOY STORY AMIGURUMI PATTERN | CROCHET DOLLS & TOYS | EASY CROCHET PATTERN | SLINKY DOG
If you have watched the Disney Pixar Toy Story Movies, you know Slinky the dog. And his claim to fame doesn’t stop at the movies. He was also the brand mascot for Slinky Toys.
This is an awesome amigurumi crochet pattern that uses a real slinky. How fun is this? The completed Slinky Dog will measure approximately 16 inches long. It is an intermediate level crochet pattern that uses US terminology.
24. GREEN GIANT THE PEA POD MAN
The Jolly Green Giant was another advertising character that always creeped me out. Seriously, who would trust that guy? He was a giant!!!
You can make your own Jolly Green Giant Vegetables mascot with this free amigurumi crochet pattern.
25. MARIO CROCHET PATTERN | AMIGURUMI PDF DOWNLOAD | GEEK CROCHET TOY
This Super Mario Bros crochet toy pattern contains detailed instructions for each row, a lot of step-by-step pictures, and links to video tutorials.
26. BOOBERRY - CROCHET PATTERN
If you are making the Franken Berry free amigurumi pattern, he needs a little friend. Here is Booberry. Another one of the Monster Cereal characters.
Completed, Booberry will measure about 7 inches tall. The pattern is 11 pages long and includes several pictures.